Privacy Policy

Last Updated: May 18th 2026

Introduction

Synaptiq Innovations Private Limited ("LattIQ," "Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.lattiq.com ("Website"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

1. Information We Collect

We collect information about you in a variety of ways. This information includes:

1.1 Personal Data

- Identity Information: Name, job title, and other personal identifiers.

- Contact Information: Address, phone number, email address.

- User Information: Credentials used to access the platform.

1.2 Data Collected Automatically

- Usage Data: Information about your interactions with our platform, including pages accessed, time spent on the platform, and other similar information.

- Device Data: Information about the device you use to access our platform, including IP address, browser type, and operating system.

1.3 Data from Third Parties

- Partner Data: Information provided by our data partners and third parties that may be combined with information collected on our platform.

- Publicly Available Data: Information about you from publicly accessible sources.

2. How We Use Your Information

We use the information we collect for various purposes, including:

- To Provide and Maintain Our Services: Using the data to provide, manage, and improve our platform.

- To Personalise User Experience: Tailoring content and services according to your preferences.

- To Communicate with You: Sending you updates, notifications, and information related to our services.

- For Compliance and Legal Obligations: Ensuring compliance with applicable laws and regulations, including SPDI, DPDPA, and Intermediary Guidelines.

- For Marketing Purposes: Providing you with marketing communications that may be of interest to you.

3. How We Share Your Information

We may share your information with third parties as follows:

- With Service Providers: Sharing information with third-party service providers who perform services on our behalf.

- With Business Partners: Sharing data with our business partners for joint marketing efforts or to provide additional services.

- For Legal Compliance: Disclosing information to comply with legal obligations or to protect our rights and interests.

- During Business Transfers: If we engage in a merger, acquisition, or asset sale, your information may be transferred.

4. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws. Specifically, your personal data will be retained for the duration of your business relationship with LattIQ, or until you explicitly request its deletion whichever is earlier. After this period, your data will be securely deleted or anonymized, unless a longer retention period is required or permitted by law.

5. Data Localisation and International Transfers

Given the jurisdiction of our operations, your data will be stored and processed within India. We comply with Indian data localization laws and regulations, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI), the Digital Personal Data Protection Act, 2023 (DPDPA), and The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

6. Data Security and Encryption Standards

We are committed to safeguarding your personal data and employ robust security measures to protect it from unauthorized access, disclosure, alteration, and destruction. Our data handling practices are in strict compliance with industry standards and recognized frameworks, including ISO 27001, which ensures that we adhere to the highest standards of information security management. We implement data encryption, both in transit and at rest, as well as firewalls and secure access protocols to protect your data across our platform.

7. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights:

- Right to Access: You can request a copy of the personal data we hold about you.

- Right to Rectification: You can request corrections to inaccurate or incomplete data.

- Right to Erasure: You can request deletion of your data under certain circumstances.

- Right to Restriction: You can request the restriction of processing your data.

- Right to Object: You can object to the processing of your data.

8. Google User Data

LattIQ Audience Manager is a feature of our platform that lets you connect your Google Ads account and manage Customer Match audiences. This section describes how we handle data accessed through Google APIs and supplements the rest of this Policy.

Scopes and consent: When you choose to connect, we request your consent for the Google Ads scope (https://www.googleapis.com/auth/adwords) and the Google Data Manager scope (https://www.googleapis.com/auth/datamanager). We request this access only after your explicit consent on Google's screen, and only for the accounts you authorize.

What we access: the list of Google Ads accounts you can access; your Customer Match and lookalike user lists (to create, read, update, and remove them); and audience metadata such as size, status, eligibility, and sharing.
What you upload: only the first-party customer identifiers you provide (for example email, phone, or mailing address). These identifiers are normalized and hashed using SHA-256 before they are transmitted to Google. We do not transmit raw identifiers.
How we use Google user data: solely to provide the audience-management features you request — creating and populating audiences, tracking their status, building lookalike segments, and detecting sharing or duplication within the accounts you manage. We do not use Google user data for advertising or profiling, and we do not sell it.
Storage, retention, and revocation: we store the OAuth authorization tokens needed to act on your behalf; uploaded identifiers are processed to fulfil your request and are not retained by us after the upload job is submitted to Google. You may disconnect at any time, which deletes the stored tokens, and you can revoke access from your Google Account at myaccount.google.com/permissions. Audiences already created in your Google Ads account are unaffected.
How we share it: we do not share Google user data with third parties, except as strictly necessary to provide the service (for example, transmitting hashed identifiers to Google's own APIs) or where required by law.
Limited Use: LattIQ's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.